A New Car Break-In Technique

We live in a fast pace society and that includes technology development. Technology can be a great tool to make our lives much easier in many ways. However, with great technology comes great responsibility. It is easy for technology to consume your life. It is also easy to abuse and misuse the wonders of technology.

With this story, that is the case. Thieves caught on surveillance camera were recorded walking up to cars and yanking on the handles. Usually at this point you would see broken windows or pried open doors. In other words, there would usually be a lot of damage done. But, in this case the thieves seemed to use a compact device to electronically unlock the doors.

It is pretty easy to manipulate, according to tech experts, especially since most vehicles use a keyless method to unlock and lock their vehicles. It is easy to create something that manipulates the vehicle into thinking that the owner with the car remote is standing nearby, even when the are not.

This case took place in Sauk Village, IL, but it is not unheard of happening in other places. The victims losses included a jujitsu belt and some boxing gloves, estimated around $30. Fortunately, there was not anything extremely valuable to the victim in the vehicle. Again, the thieves left no evidence or damages besides the contents of the glove box being strewn across the passenger seat.

Although this new technique can be difficult to prevent, there are a few factors to keep in mind when trying to prevent theft. First, remember to avoid leaving anything valuable in your vehicle, especially when leaving it for the night. If you are running errands and must leave something in your vehicle, experts advise you leave it in the trunk or underneath a towel or blanket.

It also helps to install extra security systems and anti-theft devices in your car. It decrease your auto insurance cost and prevent the theft of any belongings. It also helps to add security systems around your home to expose criminals such as the surveillance footage did.

Another tip that may reduce the likelihood of a break in is parking your vehicle in a well-lit area. Most thieves will not target a vehicle that is in an area that has relatively bright lighting because it increases the likelihood of them getting caught.

It also helps to avoid parking in an otherwise empty area. This also makes your vehicle an easier target to thieves since less people will be around.

Remember, car break-ins are fairly common and now technology is making it even easier to unlock and get into vehicles. Always lock your vehicle when leaving it and again, never ever leave valuables such as money or electronics in your car.

5 Surefire Ways To Optimize Your Book’s Sell Sheet

Introduction

In order to become, or remain, financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. It’s a perfect marketing tool for offline AND online marketing – because it’s simple to understand, and gets directly to the point.

And, as The Professor likes to say, it’s “no fuss, no muss, no waste, no bother,” for you or the buyer. (He has a many insightful gems like that. I hear them all the time. He has one for every imaginable situation. But, he’s a very wealthy business genius, so we all listen.)

Here Are The 5 Essential Elements To Optimizing Your Sell Sheet:

Optimization Tip # 1: Keep It Simple

The genius of a sell sheet is that it’s quick and easy to read. It’s supposed to convey the most important and pertinent information about your book in a short, simple, and obvious, format. And, it must be appealing to look at and read while doing all of that. All of the information on the sell sheet must only be concerned with your book. No extraneous information necessary. In other words, don’t oversell or exaggerate.

Ask yourself: “What information is absolutely necessary that will help the buyer make the decision to find out more about my book, or go directly to buying it?” Get to it quickly. You only have about 30 seconds to hold onto the person reading your sell sheet. Use every inch of it very wisely.

Optimization Tip # 2: Differentiate Your Book

You’ve all heard about differentiation a million times before. Differentiate yourself, your message, and your book, from your competition. You know this already. If you didn’t already know how to differentiate yourself, your message, and your book, from your competition, BEFORE you wrote your book, you have much bigger problems that a sell sheet can’t fix.

Your message that you want, or need, to share with your reading audience, and how you write about it, needs to come through on your book’s sell sheet. Look at yourself, your message, and your book, from the perspective of your audience, your readers, your customers. Now show them how you and your book are different, or better, or more insightful, for your book’s subject matter, than your competition is.

Optimization Tip # 3: Build Visual Hierarchy

By “visual hierarchy,” I mean that the reader’s eyes should first be drawn to the most important item on you sell sheet. This item, or text, or photo, will probably be the biggest item on the page. This might be the book’s cover, for example. Or the title of the book near the top. You should get the idea here.

Then their eyes should be drawn to the second most important item on your sell sheet. Maybe this is a word or statement about the book’s subject matter. The text here might be bigger or more colorful than the other text on the page. Then on to the third most important information that you want the reader the see next. And so on.

Typically, these items start at or near the top of the page, which is where most people first look it. And when viewing on a computer screen, almost always from the top down. Your goal is to help the reader navigate your sell sheet in a pleasant, visually appealing, and easy to read format.

Optimization Tip # 4: Back Up Your Claims

The person reading your it will decide if you’re qualified to write this book, and help them with their problems, in a matter of seconds. Again, look at yourself, your book, and your sell sheet, from the perspective of the reader.

And then ask yourself several questions: “Is this person believable? Does this person look and sound like he can help me with my problems? Help me improve my life? Help me find the answers I need?” Does he have believable qualifications that prove he can write about this book’s topic?”

Remember, every word and picture on that sheet can help or hurt your credibility. It’s up to you to convey your claims about your book, and about you, to the reader in such a way that’s believable. Too much embellishment, or boasting, and you will lose them – in a matter of seconds – and they won’t come back.

Optimization Tip # 5: Make The Call-To-Action (CTA) Easy

By “easy,” I mean KEEP IT SIMPLE. Provide several uncomplicated ways for the reader to contact you and get more information about you and your book. This can be your telephone number at your office. It can be an email address directly to you. The absolute minimum that you must have is a link to your book’s website or landing page. It can also be a link to the book’s Amazon page.

If your book is available for sale to book stores, libraries, and universities, you should mention that your book is available through book distributors Ingram, and Baker and Taylor, for example. Keep in mind how your book’s demographic, or readers, buyers, customers, and clients, will most likely want to contact you.

Conclusion

Don’t be afraid to have more than one sell sheet for your book. You can create one that is more directed toward your clients that visit your office, for example. One for the people that read your blog. And, you can create one for libraries and schools. You wrote the book, so you already know who your audience, or audiences, is for your book.

Your book’s sell sheet can help you give your audience the appropriate message that is most likely to resonate with them to the highest degree, and help them to make the decision to buy your book.

Features and Benefits – Why Understanding the Difference Is Crucial for Your Business

To say that marketing your company has changed from even ten years ago feels a bit like a cliché. We all know that the marketing landscape has changed – I prefer to look at it as “enhanced” because many traditional marketing channels remain powerful (word of mouth for example). The enhancement comes from the introduction of digital marketing channels (Social Media, or your website), with the added complexity of greater competition. Those who sell physical products compete against Amazon and their comprehensive distribution channels.

Many of our clients are service-based, and since many of these services can be delivered online/virtually – the pool of competition is global. Your clients are shopping online for everything (products and services alike), and making their buying decisions based on what they read.

How can you make your online presence more powerful?

First and foremost, you need a comprehensive Social Media strategy across as many channels as appropriate. Creating content and delivering it in a prompt manner that is predictable (in that it’s regular) and spontaneous (responding to others) is essential. Not all of your clients will find you on your website.

But ultimately, you want to direct your prospects to your website, because that’s where they can sign up for your newsletter list, buy products or services, and overall learn more about you. For this reason, your digital marketing copy needs to be effective and concise.

Here are two tips:

Understand your prospect – know who they are, what they’re experiencing right now which is causing them to search for you, and what their life will be like after working with you – but also what it will be like if they don’t seek change now. This is huge – if you know what they’re looking for and how they’re feeling, right now, you’ll know how to write directly to them.
Focus on the benefits, not features, of your products/services.

What does this mean?

“Features” are facts, where “benefits” begin to focus on the emotional need that this feature addresses. How do you get to the heart of benefits? Back in high school English class, we learned the “so what” test. For every point we raised, we asked ourselves “so what” – this can make your writing more concise, if the sentence you’re writing doesn’t directly relate to the point you’re trying to write (“so what”), then it can be deleted.

For online copy, we use this same technique to talk about the meaning of a feature – here’s an example using a tooth whitening kit:

Feature – Whitens teeth in 7 days with regular use

Benefit – Have a more dazzling smile before date night this weekend! Or Look younger, in just a week, with a whiter smile.

We all want to look younger, and dazzle! Sounds a lot more persuasive than “regular use.”

How do you make your benefits relevant to your prospect? By understanding them. Using our tooth whitening kit as an example, if you know that your prospect is self-conscious about their smile, and doesn’t feel as young and attractive as they used to, perhaps they’ve just re-entered the dating scene and have insecurities around that. Understanding this helps you speak directly to their needs.